Twitter is undoubtedly one of the most popular social networking sites today. It can serve as a mini online diary or an advertising platform in 140 characters or less.

 

According to the latest figures, Twitter now has more than 100 million active users with half of them logging on to their account on a daily basis. This makes Twitter a great platform for promoting brands or businesses.

 

Here are some tips on how to make Twitter effective for your business:

 

• While there are no rules on the frequency of posting tweets or Twitter updates, be reminded that posting too many daily updates may make potential customers less inclined to follow.

 

• Engage with your followers. When they ask a question, this means that they are interested and so you must try your best to answer them. Use the @ symbol when replying to them. Likewise, you may re-tweet their tweets to your circle.

 

• Use hashtags on your tweets. This will help propagate or disseminate information to your followers.

 

• Add a touch of personality to your Tweets. Make your post or updates stand out from the other Tweets. Edit or shorten the title, if possible.

 

Twitter offers a great way to build a relationship with potential customers. However, it is important to learn the ropes of the network and master them. More importantly, avoid over-sharing or over-promoting.

 

Melvin Magadia is an expert content writer and guest blogger for Branders selling promotional caps. He likes John Cena and Fernando Alonso and Ferrari. He spends his spare time updating his Facebook and Twitter status and other social media network.

 

 

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