I might sound rude when I say this, but if your site is not search engine optimized, your content is a complete waste, it might as well have been written on a packet of chips or cigarettes in that case.

Good news is creating search engine optimized content is not difficult at all! Bad news is, ignorance and lack of knowledge makes many newbies fall flat on their face.

So, if you are taking your first steps in search engine marketing, here are the top tips that you will find useful:

Use Multiple Variations Of Longtail Keywords: Optimizing your content for only one keyword doesn’t work. The competition is tough and your site should be able to compete for multiple associated keywords.

Associated keywords could include different permutations and combinations of your shortlisted keywords and common synonyms of the keywords you want to optimize your website for. Let’s say one of your targeted keywords is—‘plumbing services’. Now your associated keywords could be:’

‘best plumbing services’

‘affordable plumbing services’

‘plumbing services for homes’

‘plumber services’, etc.

 

Write effective headline: Online readers are impatient; they will scroll down the page only if they are sure that the page they are reading has some interesting insights. At the same time, if your headline does not include your primary keyword, search engines may not show you as much love as they would to an article with an optimized headline.

So, when you write your headline, think like a journalist and write something that teases the reader into reading on.

My favorite strategy is to bait the reader with the promise of sharing something that would benefit them, i.e., I focus on the readers and not on what I have to share.

Shocking, witty and humorous headlines also often work well.

Use headers, sub-headers and bullets: This allows you to structure your content appropriately and suitably, it also helps the visitors or customers find the material that they are looking for.

For SEO purposes, you must try and include your targeted keyword in the subheads, and use the h2 tag. The two techniques together do a good job of increasing your article’s relevance in Search Engine’s eyes.

Using bullets and short paragraphs are good tips for improving the readability of your article.

Don’t repeat information – Each and every sentence in your content must capture new information. Some writers believe that they can utilize the same information and present it in numerous ways in the same article. The strategy never works; you’ll only end up losing readers.

Another crucial aspect of writing SEO content writing is Title and page Descriptions. I’ll discuss those in the next post.

Image source: http://www.freedigitalphotos.net/

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