Search Engine optimization is a process that helps you increase your Search Engine Ranking and brings target customers to your webpage.

SEO is about closing the gap between the client and the target audience through Virtual business devolvement, original & innovative content writing and website structuring.

There are certain things you must keep in mind for a good SEO campaign. To start with, you need to be tactical in your methods and have a detailed thought out campaign in place.

If you made the investment and done all that is required for a successful SEO campaign but you have still not received any return, then definitely you have gone wrong somewhere.

Two most common mistake SEO experts make:

• Link Spamming
• Insufficient Keyword research

Let’s discuss the above in detail.

1. Link Spamming

Link spamming is when you create poor quality links in a small time span to increase you webpage ranking. Spamming results in radical decrease in your page ranking. Link spamming is strictly prohibited; extensive link spamming can also result in the ban of the website from the search engine.

You may have spammed if:

• You bought links from dubious sources
• You exchanged links with bad neighborhood sites or those that are known for hosting malware.
• You put your money in black hat SEO link buying schemes.
• You used link blast software to generate spammy blog comments.

Credible links should be created through article submission, social bookmarking, blogging, guest blogging and press release submission.

Context, quality, size of your backlinks has a direct impact on the Search engine ranking of your website.

2. Insufficient Keyword research

The most common way to ruin your site’s SEO is to choose the wrong keyword. An SEO expert must understand the art of keyword selection. If you have made the following mistakes rectify them now.

• You have been working to build rankings for a high competition keyword with a very low budget.
• You have not considered the conversion potential of your chosen keyword.
• You did an amateur keyword research without selecting the ‘exact match’ option in the Adword keyword tool.
• You have not optimized your content for multiple keywords related to your chosen keyword.
• You have chosen a single word keyword,  it is always advised to go for a long tail keyword
• You have not used the keyword appropriately in your content
• Keyword density is more or less than 2%

The first rule of keyword selection is putting yourself in your prospects’ shoes.  Make a list of all the phrases and keywords you think they would use while searching for a product or service that you sell.

Finally, remember that SEO requires and patience and persistence. So, continue working you way up with these squeaky clean tactics. See you at the top!

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