Once upon a time Pandas and Penguins were sweet and benign animals. Then came along Google and turned them into little agents adept striking fear in webmaster’s hearts!
Not So Sweet Anymore!
The Panda update came into action, In February of 2011; it was targeted against low quality and copied content. The idea was to penalize websites hosting such content. Then in April 2012 Penguin came into the picture targeted ‘black hat SEO techniques’ and ‘over optimized websites’
You website could have or might have been penalized because of the following reasons:
Inappropriate Page Title – If the title does not make any sense and is stuffed with keywords.
Irrelevant Content – Your website is about food and your content is on crockery. If the content provides no true value to the visitor and has repetitive information.
Participation in link exchanges – If you have exchanged links from dubious or bought sources.
Copied content – If you have copied content from another website.
SEO Content Writing Fight Back Mantras
The idea here is to keep yourself updated with the ever changing Google algorithm. If your site got penalized thanks to any of the above mentioned reasons, then it’s time for you to fight back. The following are some tools that you must have in your arsenal:
Enhance User experience - Give the visitors what they want when they click on your website. Make a goal for your website in terms of number of visitors and work towards that.
Title – The page title is not for robots but for people. Title is what people see on the search engines as search engine results, so titles need to make maximum sense for people to click on it.
Content on the website – Again, make sure you right the content for people and not robots. Your content should not be stuffed with keywords, focus on using them in a manner that appears natural and appropriate. In addition to that your content must provide value to your website visitors, don’t just write for the sake of writing.
Links – Links should not be bought from dubious sources. Avoid exchanging links with bad sites or those hosting malware. Don’t put your money in black hat SEO link buying schemes.
Google algorithm will continue to change but it’s in your hands how you want your website to rank in search engine queries. Your only option is to adapt to these algorithm changes and keep your SEO strategy as squeaky clean as possible.