Having a wordpress website means the ability to exert more control over you site’s management and marketing. However, you can only make the best of it, if you learn

to find your way around wordpress. The following are some key points to keep in mind:

URL’s Permalink Structure

With permalinks feature you can customize URLs of your web and blog pages.

The default URL format (that uses numbers) is not best from SEO perspective as there is no keyword in it. It’s most appropriate to create a URL that includes the title of your page/post. For example:

http://vanionlinemedia.com/our-services/content-writing-and-marketing/

Title Tags Are Crucial For SEO Content Writing

Your title tag appears as the link in social book mark tags and search results. Title tags must capture the keyword so that it matches with search terms/keywords that people use.

Mind Your HTML Headings

You may use HTML headings like <h1>, <h2> for your subheads. Any chunk of content that’s appropriately divided into subheads is easier to read. From an SEO perspective, you can improve your content’s search engine performance by adding keywords to all your subheads.

From desired SEO results, <h1> or heading 1 is the most important heading. However, it should not be used more than once on a web page.

Don’t Forget Your Meta Tags

You can get an idea of what exactly the webpage is all about with the help of Meta tags. In search outcomes, the descriptions seem as web page’s excerpts. You must incorporate the keyword in the Meta tags. Ideally there should be not more than 160 characters in Meta description tag.

There is no way you can, automate the procedure of generating Meta description tag. All descriptions have to be handwritten.

Here’s hoping these tips help you improve your search engine performance. Good Luck!

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