The idiom ‘pictures speak louder than words’ has recently been proven yet again, and this time, by statistics that showed how the number of Instagram users overtook Twitter users on mobiles. So yes, in the world of social media, Instagram has been making huge waves, ever since it was first introduced as an exclusive app for iPhone users, and then even more so when it entered the world of Android.

Instagram is essentially a mobile photo-sharing app that even lets users apply gorgeous effects to their images before uploading them. It made headlines in April 2012 when Facebook acquired it for a whopping $1 billion. Here’s how you can use Instagram as an effective content marketing tool to foster your business:

Showcase your latest products: This is especially useful for businesses that manufacture products, be it apparel, accessories, home furnishings, or anything at all. Click great photos of your latest offerings and share them with your network of consumers to get them drooling and tempted to place their orders

Showcase what goes into making your products: Click pictures of the various steps involved in making your products, and how each product undergoes a unique process – from the raw material stage until it becomes the finished product that your business puts out for the consumers. This will help consumers learn more about what makes your business, and further encourage them to connect with your brand.

Inspire your consumers by showing them how your products can be used: Click quirky photos of your products in action, the various ways each of your products can be used. Expose your customers to a wider horizon of applications of each of your products and have them wanting more.

Tempt them by offering sneak previews: Consumers love being treated with exclusivity. Make your consumers feel privileged by offering them sneak previews into upcoming product launches and get them to create a buzz for you.

Let consumers connect with your employees: Show your consumers the human hands that work behind creating their favorite products to encourage them to feel more strongly connected with your brand and everything your business stands for.

Share exclusive photos from PR events immediately with your consumer network: Treat them to exclusive photographs from your product launch events, or any other brand endorsement activities that feature their favorite celebrity brand ambassadors.

 

Google+