SEO is all about mastery and not magic. Performed right, SEO is an organized and logical process that can foster leads and improve sales over a period of time

Don’t have real high hopes that can attract you into believing in outcomes that no one can promise.

However, SEO has a few associated myths and truths that are discussed below.

Myth: Page rank is the most important thing for a web page

Truth: Conversions matter more than page rank – Are you one of those who focus on improvement of page rank without giving any importance to the website traffic or the conversion rate. Well if yes, then it’s high time you wake up.

Conversion is the most important metric. Focus on how many people who visit your website are converting into your customers. Don’t pay for higher page rank but pay for increased conversion rate.

Myth: Search engine is the God

Truth: Think beyond the search engine – Seo’s only focus on pleasing one entity that is Google, they just don’t think beyond the search engine.

To have a strong online presence you need to focus on social media marketing too. A balance of both SEO and SMM is a must to stand strong in the online world.

A web presence must be denoted for its exclusive keyword phrase with in Facebook, Twitter, LinkedIn and Pinterest as well.

Myth: SEO can be done overnight

Truth: SEO is a long term project that requires time and effort – Nothing happens overnight especially SEO. A successful SEO campaign requires investment, time and effort. When you do it right, SEO steadily builds the site’s authority over time to harvest real outcomes that last for long.

Myth:  Incorporate some top keywords to the website content, and the website ranking will rapidly increase.

Truth: Adding keywords is not a magic SEO wand – Appropriate primary and secondary keywords can’t just do wonders alone. Successful SEO requires a blend of various methodologies and techniques. One solution is not enough to complete the whole job or yield results you are looking for.

 

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