Social media is a very powerful marketing tool for businesses. There are a large number of examples of B2C social media successes over the internet.

However, does your social media make as much sense for B2B companies? More importantly, can you market your B2B services and products on social media? If yes, then which platform is the best for reaching out to the target audience for B2B campaign?

B2B organizations cannot afford to ignore a marketing medium as great as social media. If as a B2B organization you don’t have a social media campaign you’re missing out on an inexpensive, cost-effective method to market your business.

So in case you now want to start with social media campaign for your B2B organization, you must make sure that the social media networks that you use go well with your target goals.

Here are the top 3 social media networks appropriate for a B2B marketing strategy.

LinkedIn

It’s the largest professional networking site in the world, and far more effective than Twitter or Facebook when it comes to lead generation for a B2B campaign. You can find out the people who will be interested in your products through various advertising platforms, discussion groups etc.

It’s a great idea to create a comprehensive company profile capturing the product range you sell. You must also ponder joining different groups’ conversations, or start a group of your own to build a community for possible leads.

 

Facebook

Integrate Facebook with your content and blog strategy for an effective marketing strategy. You can use Facebook to garner exposure and traffic to the website. Facebook provides you with an option to promote your content through – promote your post feature.

Facebook advertising can also be used to reach out to the prospects – make sure you use the platform’s gender, interest based, and geographical targeting feature to get in touch with your prospects.

 

Twitter

It is an ultimate social networking platform for networking and conversations. Twitter can help you enhance the reach of your company; all you got to do is interact with decision makers and other influential brands online.

Be a part of trending conversations and use hashtags, this can help you achieve viral reach.

Just knowing about the top 3 platforms apt for a social media marketing strategy is not enough; you also need to focus on building your social media marketing backbone.

 

Follow these 3 practices for a successful social media marketing campaign.

 

Ask for thinhgs

People like it when they are asked for a favor; it gives them a sense of authority and makes them feel important. So ask your followers to help, request them to participate in your contests, ask for their inputs etc.

 

Engage

Feel free to engage with your people on social networking sites. Engage with your followers; pick up conversations with them, share your ideas, ask for their ideas etc.

Engagement is a must for the success of social media marketing campaign. Unless you talk to your prospects, how will they get to know about your brand?

 

Reach out

Find out who are the top influencers in your industry. Find out their online accounts and what they’re saying and doing online and reach out to say hello. Take the first initiative, engage with them and convince them to promote your brand.

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