Businesses across the board are using pictures or images with short messages on social networking platforms such as Twitter, Facebook and Pinterest to reach out to prospective customers.

You can share pictures that highlight the culture of your company, your new range of products etc.
Pictures and Instagram stand synonymous now.

Instagram was acquired by Facebook in early 2012 and since then there has been a continuous increase in its usage by B2B companies. The number of users and the number of pictures uploaded everyday has increased exponentially in this one year.

 

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Through Instagram most B2B companies are able to provide their users exactly what they are looking for – Interesting, new and informative content that visually involves their prospects.

These companies make sure that each picture that they upload tells a new story. They make it a point to use images, content and messages that unite with the brand’s traits.

Here are examples of 2 B2B companies that effectively use Instagram for the benefit of their brand.
• Intel – This is a superb example of a B2B company, using Instagram to tell a story that benefits the brand. They certainly know how to engage with their prospects through pictures. They highlight their products in an interesting and fun way through Instagram.

• Hubspot – Company regularly uploads new and fresh content through Instagram for example pictures of their clients, customers, their office culture, events etc. They have developed a perfect balance of business-centric and fun photos. This has helped them reach a large number of audience and clientele.

There are a number of B2B companies that leverage Instagram for social marketing, I have shared two examples here, but you can be as creative as you want with pictures and tell your story through them!

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