No doubt, Google+ has been around for a while now, but platforms like Facebook, Twitter and LinkedIn have won all our love and attention– till right now!

What I do want to bring to your notice is– the exceptional marketing opportunity that Google+ offers.

Read on:

A lot better topical search streams

If you have not noticed yet, here is something you must know:  industry-related searches are better attended to by Google+ than any other platform! So if you are specifically looking to target local audience, you should definitely be exploring the awesomeness Google+ comes packed with.

Better Visibility

This one should really be a no-brainer! All the content that is published on Google+ gets indexed and ranked on its search engines. This means—better visibility! Also, the platform vaunts of an expansive SEO influence that easily surpasses shares on any other network. This surely creates effect as good as ripples and increases brand awareness like none other.

Google Hangouts

Unlink Skype, this feature if free and lets you virtually hangout with up to ten of your closest pals. By using it from a business point of view, you can hold live conferences or discussions with some of your top clients or investors. The feature facilitates meetings with clients, creates a virtual networking space or simply lets you get the word out.

Authorship and Author Rank

Google tends to use author information linked with Google+ profiles in search engines. By virtue of this, all the content associated with the author’s websites and blogs garners better visibility. The platform also picks up the authors display picture to increase reliability.

Also, with indications about Google making author rank an important feature, claiming authorship for your content has become all the more important.

Quick tips to get you started:

-       Create an account and optimize. Enter into Google+ locals. Make sure the profile is complete. Don’t forget to add keywords.

-       Promote using +1 button. This allows you to pay heed to likes and re-tweets, besides enabling you to show up on Google searches.

-       Post content regularly.

-       Get authorship for content.

-       Encourage reviews.

With all this in place, trust me when I say: this is the best time to make Google+ an integral part of your social media marketing efforts.

 

Google+