The Penguin is finally here! Whether you’ve been anticipating it with dread or curiosity, its impact will only be clear in the next few weeks.

As expected Penguin’s 2.0 is targeted at webspam. Here’s what Matt Cutts had to say about it:

Penguin 2.0 rolled out today – Matt Cutts

http://www.mattcutts.com5/23/13

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user …

Penguin 2.0 Impact

According to industry experts, as of now the impact hasn’t been as much as was feared. SEOmoz published an insightful post that should give you a clearer idea:

Penguin 2.0/4 – Were You Jarred and/or Jolted? | SEOmoz

http://www.seomoz.org5/24/13

Penguin 2.0 (4) rolled out Wednesday, and initial reports suggest that the impact was less than many had feared. I explore MozCast data, including industry categories, and the Big 20 sites (by SERP share). I also discuss the …

What’s Next For SEO?

Don’t we ask ourselves this question every time there’s a new update? The answers from most experts are usually the same–Stay Clean and Steer Clear of Black Hat. The bigger question though is what kind of ‘clean’ strategies are actually effective. I’d say:

1) Engaging and high quality content

2) Posting fresh content on your blog regularly

3) Attracting social shares

4) Guest blogging on high authority sites

5) Consider content curation to come up with quality content with minimal time investment.

In addition to that Author Rank is most likely going to be an important ranking feature. So, it makes sense to set up your author profile on Google+ today.

Here’s a great post by Econsultancy that suggests some great post Penguin strategies:

Penguin 2.0: where does SEO go from here? | Econsultancy

http://econsultancy.com5/24/13

Google wants to crack down on advertorials. This is no surprise as it goes against its standard link buying terms and conditions and has been a popular tactic for SEOs over the last 12 months…

Other than these tips, you can practice some creative Link Building Strategies that I will be discussing next week!

 

 

 

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