Company blogs have become somewhat essential these days. While some brands do it because everyone else is doing it and they can’t be lagging behind, others do it because they genuinely want to build a community with their users.
Blogs need to connect people in a manner that they actually look forward to the next post. It’s not necessary that a brand or a company always promote itself in each of the posts. Talking about issues or areas related to the industry the company is from, also helps a lot.
For instance, a clothing website can afford to talk about latest and current trends, as well as classic fashion icons and other similar things. That keeps the users interested, and when it’s time for them to buy things, they come first to your brand, because your blog helped it to be positioned in the market that way.
If you are planning to start with a company blog or want to make an existing one successful, here are five blogs you must check out and learn from before you start off with you SEO based content writing:
1. Mint.com
This company blog has proved that information does not necessarily need to be packaged in a serious manner. You can make information and advice interesting and fun by opting a conversational tone.
Moreover, this community wins hands-down on the fact that it offers practical advice in a simple-to-understand manner, especially on things that matter most to people.
2. Signal vs. Noise
This is the blog of 37 Signals, featuring information on technology and everything else related to it. From simple day-to-day questions to more complicated reviews and trends, this blog covers all.
Just like each employee in your company specializes in a particular area, each person at 37 Signals contributes to the blog with their individual expertise, making it a wholesome experience for the users.
- 3. Driscoll’s Berries
This blog is the perfect example of how a brand needs to go beyond its product. It offers fitness and nutrition tips, along with innumerable recipes from great chefs all over the world, with one common ingredient – berries.
That makes it a unique, friendly blog, which doesn’t impose the brand on you, yet becomes successful in positioning itself in your mind.
- 4. Dell
Some companies have multiple blogs, owing to the many verticals that they may have. Dell too has multiple blogs, but they’ve made them all come together with the help of a landing page, where featured posts from all of them can be easily seen, along with a directory of the blogs, making it easier for the user to get a bigger experience than they would get in one blog alone.
- 5. PlayStation.blog
The PlayStation blog has been successful in building community mainly because of the fact that it allows users to share their ideas and opinions via various contests and programs, such that their reviews and comments are taken seriously, and even rewarded.
That makes the people feel more connected to the brand, and the community is seen getting only larger each day.
So, note down all the good points from these community blogs, and incorporate them in your blog soon to see good results.
Image source: http://office.microsoft.com/en-us/images/results.aspx?qu=blog&ex=2#ai:MC900434671|