One of the most popular activities when it comes to search engine optimization is guest blogging. A lot of people indulge in guest blogging because they want to increase the visibility of their websites.
However, this strategy can backfire if guest blogging is done ‘indiscriminately’. You have to keep a few aspects in mind when you want to ensure that your guest blogging campaign is progressing along the right lines.
A perfect guest blogging campaign.
Image source: Flickr Photos
Checking out the website
Take some time to check out the website before you start blogging. Go through the list of people who contribute to the website. If a huge majority of these people are guest bloggers, then you should try and stay away from such a website.
As far as Google search engine rankings go, such a website is far from attractive and will even be considered as spam. The one rider to this statement is to find out if the website enjoys a status of being authoritative. For instance, a website such as problogger.net may be useful for you.
Going beyond link building
While there is no denying that guest blogging leads to great link building, you should be very clear that you are not doing it with an eye only on link building. Try and look at guest blogging from a bigger perspective.
If you limit yourself to search engine optimization, then the result will be lots of links but extremely poor reputation as far as search engine visibility goes. Therefore, look at guest blogging as an image building exercise and the links will follow automatically.
The Big Q
You can probably churn out innumerable blogs in a short span of time. You probably may also have a team of writers who can work overtime to produce blogs on almost every subject conceivable.
However, if you want to have a high quality guest blogging campaign, then go for quality over quantity. Ensure that you blog for sites, which are top-quality themselves. Ensure also that you publish your blogs on websites, which allow a lot of legitimate social sharing or social engagement.
Your end goal should be to retain authority status in your chosen field. This can be achieved only when you focus completely on quality. You do not have to therefore publish 5 blogs a day.
Stick to just one but ensure that it is of such high-quality that it reaches out and grabs people’s attention immediately. You will then be able to build a loyal reader base.
Thus, quality, social engagement, keeping the bigger picture in mind and remaining exclusive are some of the hallmarks of a great guest blogging campaign.