For anyone even remotely connected to internet marketing, the term SEO cannot be a foreign one. The changes announced in SEO content writing in the year 2013 have left many with serious doubts and concerns over the future of the SEO services Industry.
However, here are the top 5 strategies for SEO content writing in 2014 to help you stay in the game.
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Increase activity on social media sites
If you weren’t concerned about the business’s presence on social media sites already, then its time you should be. This year Google will be using your social media presence as a reference when calculating your overall optimization in order to rank your content.
Creating a page or account and leaving it dormant throughout the year isn’t the way out! You have to be in constant contact with your audience through these outlets.
Understand Your Audience
If you want to be successful at SEO in 2014, you are going to need to delve a little deeper into research before you start to write search engine optimized content.
You have to realize that you are not writing for a search engine, but for a living breathing audience—with a different set of likes and requirements. You will have to take the initiative to understand your readers; their preferences and dislikes.
Answer questions like, ‘What issues are they seeking resolution to?’ ‘What style of writing would my target audience relate to?’
Be original
Plagiarism isn’t staying hidden! Even a hint of plagiarism will take away your chance of receiving a search engine rank this year.
Link building
Link building is a helpful approach, but be careful not to spam, if you want to remain off “Google offenders” list. Some of the safest and smartest ways can include, starting a blog with relevant and engaging material. Then you can build links to your posts by sharing your posts over social media.
You could also encourage linking from outside sources by offering promotions, free giveaways, new products trials, etc.
Quality Content:
The days when SEO content writing centered on filling in those precious key words and phrases has now passed. The aspect you need to keep a watch on is quality content. The focus is now on the subject, content takes precedence over word count.
Make sure your content is relevant to the business. Most importantly try not to fill your article with unnecessary fluff. Well written content will leave your readers interested, informed and create the thirst for more.