Guest posts have almost everything internet marketers want all rolled into one neat little package. When placed on authority sites, a guest post can give you an authoritative backlink, brand exposure and traffic from a completely new source.
Hit The Bull’s Eye With Your Guest Post!
Sadly, many webmasters avoid guest posting because of the work involved — which includes finding sites that accept guest posts, reaching out and pitching topics, writing the post and hoping that the person accepts your content.
Fortunately, you can tap into a few shortcuts that can help you get your guest post accepted by almost anyone.
Become a Community Member
It’s easy for someone to say no to a semi-anonymous emailer that they’ve never heard of before. But it’s much more difficult to say no to an active member of the community, a helpful resource or a raving fan. Before pitching your guest post, invest some time in the site’s community first by offering insightful comments on the site and on their Facebook page, sharing their content across the web and even emailing the owner to compliment him or her on their work.
Don’t Repeat
The fastest way to get a guest post rejected is to submit a topic that the site has already done to death. Make sure that your guest post it tailored for their site and covers a new angle. It takes a bit more work up front, but it shows the site owners that you’re in this for more than a quick backlink.
Give Them A Case Study
Case studies bring in significantly more traffic social shares than another set of boring tips. If you discover an insight or trick that has brought you real world results, a guest post is the perfect place to share it. This kind of high-value content will also spurn more people to actually visit your site after reading the post.
Satisfy Demand
I receive dozens of unsolicited guest posting requests for my niche sites every week. I’ve responded to a grand total of 0 so far. If you want to make guest posting an uphill battle, contact webmasters that have no idea who you are and aren’t actively asking for guest posts. But if you want things to be much easier, stick to sites that have a clear set of guidelines already set up for contributors.
Consider an Infographic
If you really want to stand out from the pack, consider submitting a quality infographic in place of a traditional text-based guest post. If it’s original and includes the blog’s logo, you’re almost guaranteed to get your post accepted. If infographics aren’t your thing, you may want to consider video guest posts, which are seldom used but very well received.
About The Author: Besides guest posting Spencer runs a number of niche websites and blogs, including Spencer’s latest website, SurveySpencer.com. Like all of his niche websites, this one aims to become the definitive resource for people looking for information on paid online surveys.
Image: FreeDigitalPhotos.net
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Great post Spencer! So much of guest blogging is building that relationship. If you can show the webmaster that you actually care about their goals as well, you have a great argument to post on their blog as long as you know what you’re speaking to.