Pin It Right!
Pinterest is one of the fastest growing social media networking sites which has now reached 11.7 million unique visitors per month. According to latest reports, the average Pinterest user spends around 89 minutes on the site. This opens up a huge opportunity for you to jump into the bandwagon and use it for your small business. Here are steps on how you can leverage your customer reach using Pinterest.
Set Up Your Account
First things first, you need to set-up an account. Pinterest is an invite-only site so you need to request for an account. Setting up will not take several days and you can use your Facebook or Twitter account to log-in to the site. Once created, you need to configure your email settings, add a website, and connect it with your other social media accounts.
Create Unique, Interesting Boards
Pinterest boards are the stepping stone to grabbing the attention of customers. Make sure that the board you will create is related to your line of business. So if you are into restaurants, you can come up with a board such as recipes, equipments, and others. Do make sure that the name of the board is compelling and creative as these are what users will look for.
Look For Assets That You Can Pin
Some people have the notion that Pinterest is all about pinning pictures. But this is really not the case. There are many items that you can consider pinning in the site. Videos, infographics, images for blog posts, among others are worth pinning in Pinterest. Simply think out of the box.
Make It A Team Effort
Have your whole team involved in your board. Get them to contribute and comment on your posts. The more people who gets involved, the better it will be for your account. Configure your settings so that you can add contributors to the account.
Increase The Number Of Your Followers
In order to make Pinterest work for your business, you need to build followers. To do this, it is important to engage Pinterest users. Follow them, comment on their posts, re-pin content, share, and others. Once you do this, they will receive an e-mail and you might increase your following. As a result, they might eventually follow you back.
About The Author: Melvin Magadia is an expert content writer and guest blogger for a company selling Branders promotional products and promotional cups. He spends his spare time updating his Facebook and Twitter status and other social media network.
Image source: http://findicons.com/icon/55420/pin?id=381827#
Wohh exactly what I was looking for, regards for posting.