“I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.”- Ralph Lauren
What is Personal Branding?
Personal Branding refers to a marketing stratgey that involves creating a brand that people can connect with instantly. When you develop a personal brand, people start seeing your business as more than just a financial entity, it becomes a living, breathing enterprise with a heart and soul.
What are the benefits of creating a personal brand?
The following to name a few:
  • Stand out amongst the competition
  • Build an emotional connection with your market
  • Make your target market see you in a flattering light
  • Create an aura of authority around you
  • Build your Credibility in the market
  • Create a buzz around your name in your niche area

How will Personal Branding be good for my business?

There are probably lots of other companies out there who offer the same kind of services and products that you do, but there is no one out there who is YOU! Through a personal branding campaign you can build a stronger emotional connection with your target market. You are no longer just another business out there but a business with a face, heart and soul.

Hmm, sounds good, but does Personal Branding really work?

Does Barrack Obama ring a bell? His election winning campaign was all about Personal Branding! He created an image that was real and allowed people to see him as one of their own!  His election to the highest office in the US is perhaps the best example of the potential of personal branding. It wasn’t Obama who won, it was Brand Obama!

In fact, there is a wonderful article on Fast Company.com that you can read to get more insights in Obama’s Personal Branding Strategy.

He is a politician; I am a small business owner…

Yes, but you seek success too right, just like he did! Let’s take a hypothetical example from the business world. Say, you run a women’s shoes company and you create a personal brand that projects you as someone who is stylish, values comfort and can tell people everything there is to know about picking fashionable and comfortable shoes. Your target market then starts seeing you as someone genuine and helpful and starts associating the same values with your business and product. That’s the advantage of branding yourself.

So, how will Personal Branding help me beat the competition?

One of the key benefits of Personal Branding is that it helps draw people to you instead of making you go to them. When you offer people free information about stuff that’s important or relevant to them, they will get tempted to see what else you have on offer. So, in effect your prospects choosing only you as a solution to their problems.

I don’t have a business, I am looking for a job, how can developing a personal brand help me?

Have you seen how huge LinkedIn has become? The power list of the social network is nothing short of mind boggling! Several top honchos use it for their own personal branding, then why can’t you? In fact that’s how it is with most social networks.

If you are looking for a job or a career boost then you want people to notice you right? What’s better than creating a brand for yourself in a place that is frequented by the likes of whom you want to impress?

So, what kind of Personal Branding Services can you offer?

We can manage your social networking profiles, help you start engaging discussions/conversations, get you noticed by posting great links, articles, quotes and interesting/ insightful comments in ongoing discussions. Other than that, there are of course Blogging, Article Writing, Website and Blog Management services as well as E-book and Newsletter Creation services to create and enhance your personal brand value. For more information, please have a look at our Personal Branding Services Page and/or write to us at .

Where can I find out more about Personal Branding?

Send us a mail and with your queries and questions, we will get back to you within 24 hours. You can also visit Be Promotable.com , you may find it useful for zeroing in on the online marketing strategies most suited for your business.